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The Increasing Popularity of Religious Travel
Faith-based tours take place in many European locales
By Elizabeth Crawford
Last Modified: Sep 02, 2008
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For many, traveling abroad is a spiritual experience—visiting magnificent cathedrals, ancient temples and other historic religious sites can have a profound effect on anyone that encounters them. Increasingly, though, Americans are planning international vacations specifically designed to explore their religion and deepen their faith.
In response, escorted travel companies have introduced specific itineraries that focus on the Holy Land, biblical sites, Catholic cathedrals and Italian shrines. Globus, a pioneer in escorted travel since 1928, has emerged a leader in worldwide faith-based travel as well. The company established a religious travel division in 2004. It has steadily increased its religious vacation offerings and now boasts dozens of departure dates throughout the year.
In 2007, Globus unveiled the findings of an extensive study about the U.S. market for international religious vacations. Here are just a few highlights from the Globus Religious Travel Study, conducted by Menlo Consulting Group, Inc.: One-third of all international travelers are likely to take a religious vacation in the future. One in 10 international pleasure travelers have already been abroad on a faith-based vacation. More than 40 percent of all American international pleasure travelers have at least some desire to get in touch with their religious heritage while traveling.Half of all religious travelers are Protestant, and one-quarter are Roman Catholic. More than two-thirds of religious travelers say they are active in their church, temple or synagogue.Israel tops the list (35 percent) of countries that travelers have already visited on a faith-driven trip, followed by Italy (12 percent) and Greece (11 percent). Israel is the most cited (54 percent) desirable destination for religious trips. Italy (41 percent) is also a top contender of desirable destinations, along with England (28 percent).
| What to Expect on a Religious Tour
 Petra, Jordan
You’ll also enjoy plenty of free time for exploration on your own. Stops for shopping at popular markets may be included, and you’ll probably enjoy at least one festive dinner with entertainment on your tour. Carefully review the day-by-day itinerary, as well as “What’s Included,” so you’ll know exactly what to expect each day of your tour.
Often on tours catering to Catholic denominations, it’s not unusual to find a priest among your fellow travelers. Time can be carved out for short daily Masses. Otherwise, your tour director will know what times Masses are held at the various churches and shrines you’ll visit.
On tours catering to Jewish travelers, activities are curtailed during the Sabbath—from sundown on Friday evening through sundown on Saturday. At mealtime, care is taken to offer at least one dish that does not mix meat and milk; pork and shellfish are generally not served.
Naturally, other travelers on your faith-based trip likely have similar spiritual interests. That can lead to many interesting conversations over group meals, during sightseeing visits and while you’re traveling together by motorcoach. Many travelers cite the fellowship and new friends they make on religious trips as one of the highlights of their vacation. | Oberammaergau 2010
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About 2,000 actors, singers, musicians and technicians take part in the elaborate staging of the Passion Play, held from mid-May through the beginning of October, 2010.
Performances and the local hotels will sell out, but tourists who visit Oberammergau on an escorted tour are guaranteed tickets and accommodations. Many escorted travel companies offer European itineraries that include Oberammergau’s Passion Play. Globus, Trafalgar and Insight are three companies that offer escorted tours to Oberammmergau in 2010.
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